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Social Media, Book Signings & Why Neither Directly Impact Overall Sales

At first I was unhappy and a bit discouraged because as a writer I have to say there’s a LOT of marketing plans out there that people get paid to create and there’s sooooo much conflicting information. Do this! Don’t do that!!!

UGH!!!! I’m chasing my tail and spinning my wheels but going nowhere. I created a blog and a facebook page as well as many other social medias to help promote my books. Not even 1 book that has sold was due to that hard work. ANNOYING!!! I could’ve been writing!

So as I read through the post I realized she was right. It isn’t that social media is a waste of time, it is just not a viable or reliable way to sell books. So don’t hang all your hopes on it…. I get that.

It is a way to build hype for established authors and their books; to help build fan bases and get feedback from other writers and to seem approachable. To get encouragement maybe.

Kristen Lamb's Blog

Original image via Rosaura Ochoa via Flikr Creative Commons Original image via Rosaura Ochoa via Flikr Creative Commons

One of my AWESOME on-line pals posted something troublesome on my Facebook page. Apparently there is a recent article in a major writing magazine that declares social media does not sell books and, in a nutshell, isn’t worth the effort.I’ll warn you guys ahead of time that I went hunting for the article—at the last remaining Barnes & Noble within a 25 mile radius of my home—and couldn’t find said article (and have asked Kim to get me the specific issue). But, since this type of commentary is prevalent enough in the blogosphere, I feel I can address the overall thesis accurately enough.

Social Media Was NEVER About Selling Books Directly—Who KNEW?

Image via Flikr Creative Commons courtesy of Zoetnet. Image via Flikr Creative Commons courtesy of Zoetnet.

I’ve been saying this for about ten years, because the idea of using social circles for sales is NOT new…

View original post 1,955 more words

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