I have discussed this here on the blog before, but I still get people asking me for tips, so I think it’s worth doing again. Plus, it’s good to mention the differences between doing a launch party in a major store (like a Barnes & Noble) and an indie store or other venue or even online. So I hope this will be informative.
Basically, there are three ways people do a Book Launch Event.
1) In a chain store
2) in an indie store or non-store venue
I’ve done them all and I can say that while online launch parties are wonderful, they just aren’t as fun as physical events. Your best bet is to combine them. Do your physical party in the evening, and your online event the following evening. Why? Because you *might* have leftover goodies from your physical party to add to your online event giveaways. And yes, there should be giveaways. What’s a party without goodies?
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