Advice, marketing

ReBlogged: How to host a book launch party

More useful information this time about marketing. This lady seems to have a great sense of humor and dishes it out with a little bit of wisdom. She really had some good ideas! I’m almost excited to do one of these now. 🙂

~Kaw
For more of the article follow link below.
http://sherryficklin.com/how-to-host-a-book-launch-party/

How to host a book launch party

I have discussed this here on the blog before, but I still get people asking me for tips, so I think it’s worth doing again. Plus, it’s good to mention the differences between doing a launch party in a major store (like a Barnes & Noble) and an indie store or other venue or even online. So I hope this will be informative.

Basically, there are three ways people do a Book Launch Event.

1) In a chain store
2) in an indie store or non-store venue
3) online

I’ve done them all and I can say that while online launch parties are wonderful, they just aren’t as fun as physical events. Your best bet is to combine them. Do your physical party in the evening, and your online event the following evening. Why? Because you *might* have leftover goodies from your physical party to add to your online event giveaways. And yes, there should be giveaways. What’s a party without goodies?

For more of the article follow link below.
http://sherryficklin.com/how-to-host-a-book-launch-party/

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