Advice, Amazon, authors, marketing, Randomness

New marketing programs from Amazon.

http://www.thebookdesigner.com/2016/04/amazon-giveth-amazon-taketh-away-now-amazon-giveth/

Oooh I’m going to look into this. Very interesting article about some new things available to us Indie Authors. Check out the article for a complete list the new programs. 🙂 Some are pricey (for me) but I’m going to take a more in-depth look as more details emerge.

~Kaw

FROM THE ARTICLE

Amazon announced last week that they are launching AMS, Amazon Marketing Services. The program works like this:

As an Advantage or CreateSpace publisher you sign up for AMS and pay an annual fee of $99. This is charged to your account as a deduction of your sales so does not require up-front payment.

Once you are an AMS “member”, you will have access to marketing programs previously reserved for Amazon’s bigger vendors.

Pricing Discounts

Now, customers can use vendor-funded coupon links (available on the product detail page) to offer customers immediate discounts off of the Amazon selling price. YOU pay for the discount but this program allows you to offer sales and promotions during key peak periods. You can drive sales during heavy review and blogger appearances or during a big media hit!

Don’t Forget the Importance of a Review Dashboard

Whenever trying new and tried-and-true marketing efforts, it is vital that you evaluate your successes and that you measure the return on investment and optimizing campaign performance through sales reporting. With AMS, you have access to sales data and marketing ROI on each and every marketing tool you try.

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